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“The key is to unlock the intrinsic value that exists in the relationship between an influencer and their community. It cannot simply be about who we are working with (from an influencer perspective) but rather who is their audience, what do they care about, and how does this influencer communicate that in a manner that serves their community and our brand objectives?”- Said Lebo Lion speaking about data driven insights at The Idea Hive Breakfast.


I dont know who needs to hear this but: You do not have to tell people how much money you have or how much money you've made, in order to motivate them or inspire them.

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